What to stock and what to bid, for one make and model in your market
What to stock and how to price it in your local market.
What you get
- Recent price drops nearby
- Current supply
- Average days to clear (recently off-market)
- Suggested price band
- Supply and demand gap
- Dealer economics (front-end gross, cost to market)
You provide
Required
Make
Vehicle make (e.g. Toyota, Ford, Honda).
Model
Vehicle model (e.g. RAV4, F-150, Civic).
ZIP
ZIP code of the dealer's lot (anchors the local supply analysis).
Recommended (improves accuracy)
Trim
Specific trim level (e.g. XLE, LX, Sport).
Year
Specific model year.
Year range
Year range like "2020-2022".
Target margin (%)
Dealer's target retail margin as a decimal (e.g. 0.15 for 15%).
Recon cost (USD)
Typical reconditioning cost per unit.
Dealer type
"franchise" or "independent".
Optional (2)
- Radius miles
- Car type
What your assistant shows back
The interactive report Claude and ChatGPT show in the chat, built on live MarketCheck data. Every run also returns a shareable link to the same report.
You
I'm a franchise dealer in 60601 figuring out what to bid on at auction. Run a stocking guide for Toyota RAV4 XLE 2022s, 15% target margin, $1,500 recon.
Claude
via MarketCheck dataTry a prompt in Claude or ChatGPT
Each one opens a new chat with the prompt filled in. Swap in your own details.
I'm a franchise dealer in 60601 figuring out what to bid on at auction. Run a stocking guide for Toyota RAV4 XLE 2022s, 15% target margin, $1,500 recon.
Should I stock more 2021 Highlanders for my lot in 60601?
Who runs the Stocking Guide
- Independent and franchise dealers deciding whether a nameplate belongs on the lot.
- Buyers heading to auction who want a Max Bid grounded in the local market, not a national book.
- Dealer groups checking how a model moves in one store’s market before moving units.
Before you run it
- How is the Max Bid calculated?
- From the local market price band back to a bid: target retail margin (15% by default), typical reconditioning cost ($1,500 by default) and floor plan cost are taken off the expected exit. The report also shows expected turn days, projected net and the dealer economics for the plan.
- What does demand-to-supply mean here?
- Recently off-market units (a sold proxy at last list price) set against the standing active supply for the same make and model in your radius, with separate thresholds for bidding at auction and for stocking the lot.
- Does it use sale prices?
- Every figure is a listed price. Active comparables are current asking prices and recently off-market comparables are shown at their last list price, the closest observable proxy to a transaction. Negotiated sale prices are private and not in the data.
- What if I do not have a make and model in mind yet?
- Run Market Movers first. It ranks the nameplates in your market by demand-to-supply and gives you an avoid list. The Stocking Guide then pins trims, years and a Max Bid for one of them.
- What do I need and what does it cost?
- Make, model and the ZIP of your lot. Trim, year or year range, target margin, recon cost and channel sharpen the numbers. $1.99 per run. Connect the MarketCheck AI Desk to Claude or ChatGPT once and ask in plain English, or run it from this website. You pay per report from a credit balance, with no subscription.
Want programmatic access to the reports? Technical reference (inputs, outputs, the MCP tool name): Stocking Guide documentation.
Reports that pair with this one
Market Movers
What to stock next: nameplates clearing faster than local supply.
$4.99 per run
Acquisition Fit Report
Rank auction or trade-in candidates by how well they fit your lot.
from $1.99 (~$0.99 per vehicle)
Full Market Capture
The mother of all market snapshots: your whole market, captured in one run.
$9.99 per 10k listings processed
Lot Pricing Scan
The repricing tool: exact price moves for every unit on your lot.
from $1.99 (~$0.12 per vehicle)
The data underneath
Run the Stocking Guide
$1.99 per run. Run it here, or connect Claude or ChatGPT and ask in plain English.