The same VIN advertised at materially different prices across more than one dealer-site channel at the same time, which is the concurrent discrepancy regulators look for, plus stale or phantom listings sitting on one site 90 days or more. A price that drifts down over time is normal repricing and is deliberately not flagged.

What is the legal framing?

FTC Act Section 5 (deceptive advertising) and state advertising and UDAP laws. It does not rely on the FTC CARS Rule, which was vacated by the Fifth Circuit in 2025. MarketCheck supplies the advertised price evidence; you compare it against your own sale records to complete the determination.

How do I run it on my whole lot?

Pass your dealer ID or website domain and the report pulls your full live inventory from the syndication feed and audits it up to the limit you set (default 25, up to 1,000). Or paste a specific list of VINs.

$0.20 per vehicle audited with a $4.99 minimum, up to 1,000 vehicles per run. You pay only for vehicles actually audited. An audit that could cost more than the minimum is quoted first, and the quote charges nothing.

How is it different from the VIN Price Check?

The VIN Price Check establishes the advertised price of record for one or a few VINs. The compliance report audits a whole inventory for concurrent cross-channel exposure and stale listings.

All reports

For Small Dealer For Dealer Group

Audit your lot for advertised price compliance exposure

Audit your inventory for advertised-price inconsistency exposure.

What you get

Compliance summary (high exposure / review / stale / consistent)
Flagged vehicles: concurrent cross-channel spread + days on site
Per-VIN advertised-price evidence trail
Legal basis (FTC Act Section 5 + state advertising laws)
Coverage and caveats
Action items

See a sample report

You provide

Recommended (improves accuracy)

Dealer ID or Web Domain
Audit a whole dealer: paste their MarketCheck dealer ID OR their website domain (e.g. dthondachicago.com).
VINs
Audit a specific set of VINs instead of a whole dealer: comma or newline separated, up to 1000 per batch.

Optional (2)

Hint ZIP
Limit

What your assistant shows back

The interactive report Claude and ChatGPT show in the chat, built on live MarketCheck data. Every run also returns a shareable link to the same report.

You

Run a pricing compliance audit on these VINs: <paste VIN list>.

Claude

via MarketCheck data

Try a prompt in Claude or ChatGPT

Each one opens a new chat with the prompt filled in. Swap in your own details.

Run a pricing compliance audit on these VINs: <paste VIN list>.
Open in Claude Open in ChatGPT
Audit our lot for advertised-price inconsistencies. Dealer maplegrovetoyota.com, hint ZIP 60601.
Open in Claude Open in ChatGPT

Who runs the Pricing Compliance Report

Dealers preparing for an FTC or state advertising inquiry, or wanting to avoid one.
Dealer groups checking cross-channel price consistency across rooftops.
Compliance officers who need the evidence trail per VIN, not a summary score.

Before you run it

What does it flag?: The same VIN advertised at materially different prices across more than one dealer-site channel at the same time, which is the concurrent discrepancy regulators look for, plus stale or phantom listings sitting on one site 90 days or more. A price that drifts down over time is normal repricing and is deliberately not flagged.
What is the legal framing?: FTC Act Section 5 (deceptive advertising) and state advertising and UDAP laws. It does not rely on the FTC CARS Rule, which was vacated by the Fifth Circuit in 2025. MarketCheck supplies the advertised price evidence; you compare it against your own sale records to complete the determination.
How do I run it on my whole lot?: Pass your dealer ID or website domain and the report pulls your full live inventory from the syndication feed and audits it up to the limit you set (default 25, up to 1,000). Or paste a specific list of VINs.
How is it priced?: $0.20 per vehicle audited with a $4.99 minimum, up to 1,000 vehicles per run. You pay only for vehicles actually audited. An audit that could cost more than the minimum is quoted first, and the quote charges nothing.
How is it different from the VIN Price Check?: The VIN Price Check establishes the advertised price of record for one or a few VINs. The compliance report audits a whole inventory for concurrent cross-channel exposure and stale listings.

Want programmatic access to the reports? Technical reference (inputs, outputs, the MCP tool name): Pricing Compliance Report documentation.

Reports that pair with this one

VIN Price Check

Lowest advertised price of record for a VIN (single or batch), with source and timeline.

$0.50 per VIN

Lot Pricing Scan

The repricing tool: exact price moves for every unit on your lot.

from $1.99 (~$0.12 per vehicle)

Full Market Capture

The mother of all market snapshots: your whole market, captured in one run.

$9.99 per 10k listings processed

Run the Pricing Compliance Report

from $4.99 (~$0.20 per vehicle). Run it here, or connect Claude or ChatGPT and ask in plain English.

Run this report Add to Claude Add to ChatGPT