The same VIN advertised at materially different prices across more than one dealer-site channel at the same time, which is the concurrent discrepancy regulators look for, plus stale or phantom listings sitting on one site 90 days or more. A price that drifts down over time is normal repricing and is deliberately not flagged.

What is the legal framing?

FTC Act Section 5 (deceptive advertising) and state advertising and UDAP laws. It does not rely on the FTC CARS Rule, which was vacated by the Fifth Circuit in 2025. MarketCheck supplies the advertised price evidence; you compare it against your own sale records to complete the determination.

How do I run it on my whole lot?

Pass your dealer ID or website domain and the report pulls your full live inventory from the syndication feed and audits it up to the limit you set (default 25, up to 1,000). Or paste a specific list of VINs.

$0.20 per vehicle audited with a $4.99 minimum, up to 1,000 vehicles per run. You pay only for vehicles actually audited. An audit that could cost more than the minimum is quoted first, and the quote charges nothing.

How is it different from the VIN Price Check?

The VIN Price Check establishes the advertised price of record for one or a few VINs. The compliance report audits a whole inventory for concurrent cross-channel exposure and stale listings.

All reports

For Small Dealer For Dealer Group

Pricing Compliance Report

Audit your lot for advertised price compliance exposure

Audit your inventory for advertised-price inconsistency exposure.

Example query

Ask Claude or ChatGPT in plain English:

Run a pricing compliance audit on these VINs: <paste VIN list>.

Audit our lot for advertised-price inconsistencies. Dealer maplegrovetoyota.com, hint ZIP 60601.

Your assistant picks up the report, runs it against live MarketCheck data, and narrates the result back to you. Same credit balance, either assistant.

See a real rendered sample below

01What you get

You get back

Compliance summary (high exposure / review / stale / consistent)
Flagged vehicles: concurrent cross-channel spread + days on site
Per-VIN advertised-price evidence trail
Legal basis (FTC Act Section 5 + state advertising laws)
Coverage and caveats
Action items

02Sample

What Claude/ChatGPT renders back

The interactive report your assistant shows right in the chat, the same view Claude and ChatGPT render, plus a shareable hosted link. Built on live MarketCheck data.

You

Run a pricing compliance audit on these VINs: <paste VIN list>.

Claude

via MarketCheck data

Each run also returns a shareable hosted link to this exact report.

03Try one of these

Tap to open in Claude or ChatGPT

Run a pricing compliance audit on these VINs: <paste VIN list>.

Audit our lot for advertised-price inconsistencies. Dealer maplegrovetoyota.com, hint ZIP 60601.

04Who uses it

Who runs the Pricing Compliance Report

Dealers preparing for an FTC or state advertising inquiry, or wanting to avoid one.
Dealer groups checking cross-channel price consistency across rooftops.
Compliance officers who need the evidence trail per VIN, not a summary score.

05Questions

Before you run it

What does it flag?: The same VIN advertised at materially different prices across more than one dealer-site channel at the same time, which is the concurrent discrepancy regulators look for, plus stale or phantom listings sitting on one site 90 days or more. A price that drifts down over time is normal repricing and is deliberately not flagged.
What is the legal framing?: FTC Act Section 5 (deceptive advertising) and state advertising and UDAP laws. It does not rely on the FTC CARS Rule, which was vacated by the Fifth Circuit in 2025. MarketCheck supplies the advertised price evidence; you compare it against your own sale records to complete the determination.
How do I run it on my whole lot?: Pass your dealer ID or website domain and the report pulls your full live inventory from the syndication feed and audits it up to the limit you set (default 25, up to 1,000). Or paste a specific list of VINs.
How is it priced?: $0.20 per vehicle audited with a $4.99 minimum, up to 1,000 vehicles per run. You pay only for vehicles actually audited. An audit that could cost more than the minimum is quoted first, and the quote charges nothing.
How is it different from the VIN Price Check?: The VIN Price Check establishes the advertised price of record for one or a few VINs. The compliance report audits a whole inventory for concurrent cross-channel exposure and stale listings.

Technical reference (inputs, outputs, the MCP tool name): Pricing Compliance Report documentation.

06Related

Reports that pair with this one

VIN Price Check

Lowest advertised price of record for a VIN (single or batch), with source and timeline.

$0.50 per VIN

Lot Pricing Scan

The repricing tool: exact price moves for every unit on your lot.

from $1.99 (~$0.12 per vehicle)

Full Market Capture

The mother of all market snapshots: your whole market, captured in one run.

$9.99 per 10k listings processed

Ready when you are

One click. Your assistant does the rest.