Lithia Motors (LAD) · Q3 2026

What the report says

North American Vehicle Transaction Signal

New cars held their ground. Lithia's new-vehicle sales in our data fell 1.8% from a year ago, against a 3.0% fall for the whole new market, and its new cars sold 2.2% below sticker price against 3.4% below a year ago.

Used cars are the open question. Our count of Lithia's used sales fell 12.1%, in a used market down 3.5%. But this count has run 4 to 5 points away from Lithia's own reported change in each of the last two quarters, in opposite directions, and Lithia guided to flat-to-higher used volume. We report the decline and do not lean on it.

The used lot grew 3.3% and its Market Days Supply reached 45, above our typical range, after setting aside cars listed more than 180 days at the same store as service loaners.

Vehicle revenue in our data was roughly flat at $6.8 billion.

Gross profit per car, financing, service and the United Kingdom are outside our data, and management guided those positively, so a neutral vehicle read is more likely to understate the company's quarter than overstate it.

Full details are in the report.

18 sections · 25 tables · methodology, quality checks and glossary included

Inside