# FTC's Greenway settlement raises pricing risk for Florida dealers; 10.34% of used listings carry no price

Canonical URL: https://ai.marketcheck.com/market-insights/ftc-s-greenway-settlement-raises-pricing-risk-for-florida-dealers-10

> 10.34% of Florida used listings show no asking price, median $23,545, as the FTC's Greenway settlement puts advertised prices under scrutiny.

*US used market: Florida against the nation, Nov 02, 2026*

MarketCheck Market Insights · AI and regulation · US · Nov 2, 2026 · Week of Nov 2, 2026

Carmagics reported on Oct 30, 2026 that the Federal Trade Commission proposed a settlement with Greenway Auto Group, a Florida dealer group, over advertising vehicles below the price buyers actually paid. The case sits in the US used market, and Florida is where the pricing data is most exposed: MarketCheck read live inventory on US and Florida dealer websites on Nov 02, 2026 and found 10.34% of active used listings in Florida carried no asking price at all, against 9.84% nationally. The FTC announced the settlement on Oct 08, 2026, and the agency alleges more than 92% of buyers paid above the advertised price, by an average of more than $3,350. Against that backdrop, the Florida used market is asking more and moving slower: the median asking price of used vehicles sold in the state rose 8.8% year on year while median days on market rose by four days.

## What the data shows

| Used vehicles, active on dealer websites, Nov 02, 2026 | Florida | United States |
|---|---|---|
| Active listings (count) | 243,198 | 3,086,386 |
| Listings with no asking price (count) | 25,135 | 303,742 |
| Share with no asking price (%) | 10.34% | 9.84% |
| Median asking price ($) | $23,545 | $24,143 |
| Median days on market (days) | 119 | 120 |

Florida's unpriced share runs half a point above the national level, while its median asking price is 2.5% lower and its days on market are flat against the country. Prices here are advertised asking prices, not transaction prices, and a car listed on several sites can count more than once.

The sold-side read tells a second part of the story. MarketCheck sold-vehicle statistics for Florida used vehicles show 125,745 sales in Sep 2025 against 123,907 in Sep 2026, down 1.5%. The median asking price on those sales rose from $22,676 to $24,670, up 8.8%, and median miles fell 6.5%, from 53,713 to 50,224. Median days on market went from 22 to 26, up 4 days. The share sold with no asking price shown fell from 13.01% to 12.11%, down 0.9 points, and the mean asking price against MSRP narrowed by 2.27 points, from -37.42% to -35.15%. These sold figures are last-list prices, a sold proxy, not transaction prices, and the MSRP row is mean-based while the other price rows are medians.

## Why it matters

- **The alleged gap has a dollar figure next to a known base price.** The FTC alleges Greenway charged an average of more than $3,350 above the advertised price. For scale, the median asking price for used vehicles sold in Florida in Sep 2026 was $24,670, so the alleged gap is a visible share of what a Florida buyer expects to pay before signing.

- **Roughly one Florida used listing in ten shows no number.** At 10.34% unpriced in Florida against 9.84% across the US on Nov 02, 2026, shoppers comparing used cars in the state frequently land on a listing with no asking price. The FTC's order governs the prices that are shown, so the listings that do show a price carry the compliance weight.

- **Asking prices are rising while volume slips.** Florida used sales fell 1.5% to 123,907 in Sep 2026 while the median asking price rose 8.8%. Higher starting prices make any fee added after the advertised number a larger share of a buyer's budget.

- **Cars are sitting longer.** Median days on market for Florida used sales rose from 22 to 26 days year on year, and active Florida listings sat at a median of 119 days on Nov 02, 2026. Slower turns increase the pull of a low headline price, which is the practice the FTC order addresses.

- **Exposure is concentrated in one metro.** MarketCheck research found Greenway holds 13.3% of Orlando-area listings. California's CARS Act, in force since Oct 01, 2026, also requires a fee-inclusive total price, so a federal enforcement example and a state statute now point the same way.

## What to watch

- Whether the FTC finalizes the Greenway order and brings further cases under Section 5 of the FTC Act.
- The share of Florida used listings with no asking price, now 10.34%, and whether it converges toward the 9.84% national level.
- The 12.11% of Florida used sales recorded in Sep 2026 without a shown asking price, down 0.9 points year on year but still above 12%.
- Whether multi-state dealer groups move advertising to a single fee-inclusive standard, with California's CARS Act in force since Oct 01, 2026 and the FTC's Sep 15, 2026 guidance both in play.
- Median days on market in Florida, at 26 days on sold vehicles in Sep 2026, as a read on how much pressure sits behind headline pricing.

## How this was measured

Method: dealer-website listings and sales, with MarketCheck tracking 40 million plus active US listings and monthly sold statistics since 2021; Florida against the US for Nov 02, 2026 inventory, and Sep 2026 against Sep 2025 for Florida used sales; all prices are advertised asking prices, not transaction prices, and unpriced shares are listings or sales without an advertised price divided by the total. The data label is MarketCheck data: MarketCheck live inventory data for Florida and US used vehicles on Nov 02, 2026, and MarketCheck sold-vehicle statistics for Florida used vehicles in Sep 2025 and Sep 2026.

APIs used: MarketCheck Sold Summary API (the get_sold_summary tool in the MarketCheck MCP; docs https://docs.marketcheck.com/docs/get-started/api/mcp/tools/sold-summary) for the Florida sold statistics, and the Inventory Search API, GET /v2/search/car/active (https://docs.marketcheck.com/docs/api/cars/inventory/inventory-search) for the live Florida and US listing counts, prices and days on market. API keys: https://developers.marketcheck.com.

## The story we checked

"Federal Trade Commission Proposes Settlement with Florida Dealer Group Over Deceptive Pricing", Carmagics, Oct 30, 2026. Fact-check tally: 5 verified, 0 unverifiable. Verified points include the FTC's Oct 08, 2026 announcement of a proposed settlement with Greenway Auto Group; the allegation that more than 92% of buyers paid above the advertised price by an average of more than $3,350; the order's requirement to prominently disclose the total price, excluding only government charges; Greenway settling without admitting or denying the allegations; and the settlement following a Mar 2026 FTC warning letter.

You can run the same read in MarketCheck AI Desk: https://ai.marketcheck.com/install.

## Reproduce this

- **search_active_cars**: Pull live used listings in Florida and across the US to recount active listings, unpriced share, median asking price and days on market.
- **search_past_90_days**: Review Florida used listings that left dealer websites in the last 90 days at their last asking price.
- **generate_market_movers**: See what is moving in the Orlando metro used market.
- **generate_full_market_capture**: Capture every listing in a single Florida ZIP code to check how many show a price.

**The story we checked:** [Federal Trade Commission Proposes Settlement with Florida Dealer Group Over Deceptive Pricing](https://carmagics.com/ftc-car-dealer-pricing-rules/), Carmagics, Oct 30, 2026